Hi,
I am Pratyush Dave. A copywriter so in love with advertising, I search for ads on YouTube instead of skipping them.
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Recent Work
(All works on this website are the property of my clients and are featured here with their express permission.)
Layer'r Shot ad film campaign.
The client had come with a budget, an A-lister who had signed on and a demand for something to make them stand out. Now where have we heard that before…. Jokes apart, for me the approach was, when Axe deodorants were selling like hotcakes on the sex appeal, let's stay in the idea of a fresh fragrance but talk about something else and possibly deeper.
This campaign received a lot of appreciation and changed the landscape of the body mist category.
Here is the link to an article put out about the campaign.
The unbreakable spirit of Stallion.
The client was a disruptor in the industry and was creating a name for himself as the unbreakable glassware provider. They were looking to get a campaign on social media with a video ad going to make themselves visible and have a brand identity.
Once I cracked the line “Feels like glass. Doesn’t break like one.” It was then simple to bring in all possible scenarios where a glass breaking mishap can take place and just show the anti-climactic not breaking as the surprise.
The Beetle.
This was to me an opportunity I couldn't fabricate if I wanted. Being a car enthusiast, I have always wanted to write for a car, and when I do get the chance it is for one of the most iconic cars and that too right before it was about to be discontinued.
Though this was a campaign for a local dealership so we couldn't go far from the main campaign run by the brand but we were free to come up with our own communications on the same thought.
