About

In a world where new stories are so rare, I think it is now the storytelling that really makes the difference.

Dynamic, creative communicator with an ability to weave a story around a brand. Keen interest in the ideation process and execution of creative plans.

Specialties: Copywriting, Web writing, Social media writing, Digital copy, Advertising, Marketing, Internal & external communications, Brainstorming & ideation.

One thing that I always keep in mind is that a good creative will always evoke emotion. It is like my professor used to say “A good ad will make you laugh, cry or angry. If it does neither then it is not good enough.”